[Sleaker]

Because the cost of doing business in those markets is probably more than what they could get for the product. And if they lower the price in that market, it might devalue the product line as whole and potentially causes brand damage.

[hnlmorg]

The brand isn’t the one doing the business. It’s the 3rd party who we’ve already established is unscrupulous. So why should they care about the brand value?