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by chongli
131 days ago
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That's because "matches" are the wrong criterion to look at. In aggregate, matches don't matter. What matters is the population of marriageable (or otherwise amenable to long-term relationships) people. And that's what the dating app calculus works against. Every time 2 marriageable people get together, they remove themselves from the pool. If there is not a significant influx of new marriageable people then over time the marriageability of the pool will decline. As it drops, the concentration of "serial daters" goes up. In a high concentration of serial daters, no one wants to pair off because there isn't anyone worth pairing off with around. |
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That seems to be extremely unlikely, people have finite lifespans and are only in the marriage pool for a small fraction of that. More importantly your website could easily be targeted to an even smaller pool say 25-45 and ignoring deaths and divorce your already ~10% turnover per year if you own 100% of the market. Actual numbers depends on what percentage of the pool starts married, becomes a widow etc but their’s plenty of new people to make up for any couples. Further, happily married couples are great advertising.