[ajam1507]

> But we know reddit and HN are definitely not mainstream.

Reddit is one of the most visited websites on the planet, not sure how you can say it isn't mainstream.

> Is this hurting Amazon? No, it is not.

Depends on your definition of hurting Amazon, but regardless Ring is a tiny portion of Amazon's revenue so even if every single Ring owner returned it wouldn't "hurt Amazon"

> This may go the way of #deleteUber, #deleteFacebook and similar boycott campaigns - minor blips at best.

Not sure about Uber, but #deleteFacebook absolutely did have a long term impact in certain demographics.