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by mansigandhi
4979 days ago
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We actually did the same with our app Soundbox (https://itunes.apple.com/au/app/soundbox-for-youtube/id44466...). On "regular" days we tested price points $0.99 and $1.99 to see which worked better. On holidays & long weekends we'd give it away for free. It worked fabulously in terms of getting users...and surprisingly, the retained % of users was the same irrespective of whether they were paid or unpaid. On a particularly good weekend we got ~30,000 downloads. We wanted the high number of users to:
1. Prove that people actually wanted the app
2. Using the high number of users as a channel for growth We achieved #1 without question, the #2 is yet to be achieved. |
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