[leadholder]

Don't forget that Nike's original logo was accepted due to time constraints. The swoosh was combined with an incredibly badly aligned logotype that was altered later before finally arriving at "swoosh only." http://www.logoblog.org/nike_logo.php

Nike has since paid huge amounts of cash to refine and iterate their logo.

[ohashi]

But it didn't stop them or kill their brand. No reason you can't launch with a $30 logo and iterate later if/when the need arises.