[danudey]

When I'm 5'11" and I often see trucks and SUVs whose hoods come nearly to my shoulder, it just boggles my mind. Of all the regulations around vehicles, I don't understand why "being able to see the road five feet in front of the vehicle" isn't one of them.

[vineyardmike]

Because trucks are extremely popular, and frankly there is a cultural identity associated with them. Most people don't haul things with their truck, and if they do, it's very infrequently. BUT in American fashion, the optionality to do this partially drives purchasing decisions.

[wussboy]

But that identity was crafted by marketing. It could just as easily craft another identity if required.

[AngryData]

Because marketting doesn't really care about vehicle safety, they care about how cool and powerful it looks so they can sell it for a higher price.