[Festro]

I cannot wait for Oatly's next marketing campaign that lampoons this decision.

This does nothing to stop the rise of dairy alternatives, nor should it. Nobody is going to stop asking for oat/soy/nut milk when putting in their drink order, just because corporations can't use the term. It's common parlance now, and using 'milk' to refer to a non-dairy liquid has been done for hundreds of years at this point.

This is such a strange decision.

[alt227]

Now that multi bilion dollar international corporations rely on retaining their brand image in a market sector, those sectors now have to be policed to protect said brands and corporations. Its nothing to do with what has been called what for hundreds of years, its nothing to do with what people call it when they order a latte at Starbucks. Its everything to do with protecting profits in a defined food category.

[4d4m]

So strange! Would you like to buy my steaks (made of insects?)