[neor]

Ease of use, and a bit of customer protection.

Living in the Netherlands iDeal is perfect for online shopping, but once the money is gone there is no way to get it back.

With Visa/Mastercard there is a level of protection available which leaves the door open to get your money back if you are being scammed.

I believe Wero is going to implement this as well, so time will tell but I think any move to break the duopoly of Visa/Mastercard is good for consumers.