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by SR2Z
129 days ago
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So a company should not be able to recommend therapy ads if I seem stressed? Ozempic if I seem like I want to lose weight? Laxatives if I seem constipated, or energy drinks if I'm sleep deprived? Trying to moralize ad targeting is exhausting. It's not inherently a bad thing to target an ad to someone who's in a bad spot, or really in general. People who buy the product are presumably competent enough to manage their own finances. Acting like they're being exploited constantly because ads hinted that they weren't masculine enough, or too fat, or being their peers, etc. is ridiculous. Ads aren't like cigarettes. |
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Ad targeting these days can be intensely personal and manipulative. There are lots of ways ads could be used that aren't harmful, but also lots of ways that they can. Imagine an ad using a deepfake of your own child who died in a car crash telling you in his voice how he might still be alive if your car only had <insert new safety feature here>. There are clearly lines that can and should be drawn. There are extremely unethical practices happening today because companies are amoral monsters that only care about money and there are almost no laws or regulations to stop them from doing whatever they want.
Ads aren't like cigarettes. You make the choice to smoke or not, but ads are just forced on you. Only rarely are you given any opportunity to opt out of them, and the industry spends a lot of money trying to circumvent any efforts you take to cut them out of your life. You can quit cigarettes, but they wont let you quit advertising.