[cm2012]

The only products that sell this in advertising actually provide those brand features. Essentially people pay money to increase their perceived status.

Like, if you sell a luxury handbag. When people buy it, they know 70% of the value comes from the advertising saying "this is a high value product" as a status signal. I think that's really dumb, but that's what people want.

It also existed a long time before ads itself did.

[tremon]

> they know 70% of the value comes from the advertising

So, you are aware that advertising is in large part responsible for shaping what is perceived as high-value status signals in society. You're also aware that for certain products the only distinction between those and their alternatives is that specific high-value association.

How come you started out from the position that advertising is "just showing off different aspects of the product" then?

[Dylan16807]

So you've never seen like, a beer ad that promises status and attractiveness?

[anonymars]

Similarly, something must have been missing from the AXE body spray instructions

[cm2012]

Beer/liquor is in the same category of status good. People pay a lot to show the brand.

[Dylan16807]

Some liquor brands are like that. 95% or more of beer ads that imply status are just lying to you.