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by justincpollard
4986 days ago
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"But once a user has signed up, make sure you take them by the hand along the funnel." A few weeks ago, Danielle Morrill of Refer.ly, blogged about a her company's new user onboarding process (http://bit.ly/QZ9cxt). She was apprehensive at first to "hand-old" first time users, but ultimately the strategy worked for getting people to share their first piece of content. My question follows: What's the rate of returning users that create more than one piece of content when using a hand-holding on-boarding strategy compared to using a very minimal on-boarding strategy? That might be the next step in Gabor's chart. |
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