[ladidahh]

This has to be the most effective ad campaign they have done, I have seen some variation of this story on every platform I use. I don't think the brand has a lot of goodwill, but my awareness has gone through the roof due to this AI push

[rsynnott]

I'd argue that they don't need an ad campaign, tbh. Everyone already knows it exists; in regions where it's popular it's generally due to the lack of a decent local competitor. As you say, no-one really _likes_ Grindr.