[Citizen_Lame]

Reddit became popular largely because Digg alienated its user base with a 2010 redesign (Digg v4) that prioritised publisher-driven and sponsored content over organic, community-curated submissions, driving a mass exodus of users to Reddit practically overnight. So let's stick to facts.

Why do people make claims about stuff they clearly know nothing about.

[dannyw]

I was part of the exodus too, I spent hours everyday on Digg before switching to Reddit. I remember, and Digg staff’s nonchalant/hostile responses to the community also hurt.

I wasn’t trying to provide a complete biopsy, I’m just explaining that the exodus (I agree with you on the cause) was only practical because there was a viable and user-friendly alternative.