When I first typed up my comment I said "their current business approach" and then corrected it to technical since - yea, in the short term it probably isn't hurting their pocket books too much. The issue is that it seems like a lot more folks are seriously considering switching off Windows - we'll see if this actually is the year of the linux desktop (it never seems to be in the end) but it certainly seems to be souring their brand reputation in a major way.
The inertia is not permanent.