[skicoachapp]

That’s a great framing “the intensity of indifference” really resonates.

What I’m struggling with is less the idea that hustle is required and more the scale of it.

When even a finished product requires a ream of paper, 10 variants, repeated exposure, coordination, timing — it starts to feel like the signal isn’t “this exists” but “this has already broken through elsewhere.”

At that point, shipping feels necessary but almost irrelevant without an external amplifier.

Do you think that indifference has increased, or that the cost of breaking through has just grown beyond what individual builders can realistically do alone?