[Braasch]

I find his pricing strategy for the game rather interesting. The game is free to play and contains no ads, but for $0.99, you can upgrade to a "full" version and unlock a few extra features. I think this model will definitely attract a lot of people, but I'm curious as to how many people will actually decide to pay for that upgrade (I did after about 15 minutes with the game ‒ I love it.)

[lazerwalker]

It'll be interesting to see how it works out for him. Gasketball, the new game by the two guys who made Solipskier, monetizes the same way. Selling Solipskier for $2.99 on the app store earned them a living for quite some time, but selling Gasketball as a $2.99 in-app purchase was so unsuccessful that it left them literally homeless[0].

Having Loren Brichter's name behind Letterpress will definitely help spur initial sales from the HN-type crowd that wants to support him and check out his latest post-Twitter project, but beyond that I'm interested to see if he finds success with this model.

[0]: http://penny-arcade.com/report/editorial-article/going-broke...

[jimbobimbo]

"I find his pricing strategy for the game rather interesting."

It's called "shareware".

[arrrg]

Being able to play multiple games at once is the killer feature. Without that it's just not fun in any sustainable way. The free version is a very limited demo in which you can do no more than test whether you like the game.

[flyosity]

He just said on Twitter that he was "not optimizing for profit [but] curious to see how it does".

[Luc]

From 2% to 4% used to be typical for shareware games (albeit on PC), in my experience.

[elliottkember]

I wouldn't be surprised if it were 5x or even 10x that. You've got one-click purchase, and it's only $0.99 - much easier upgrade route than on PC.