[justin0469]

I suppose I should clarify - my paying (target) customers would be the restaurants/bars but their patrons would be the ones using it. So, I'd consider anyone who goes out to eat to be the users.

I do recognize there are two perspectives: 1. what the paying customers wants (restaurants/bars) 2. what the users want (patrons of restaurants/bars)

[AznHisoka]

the users should then be 10% of your concern, since they aren't the ones buying the product. What the restaurant wants should be the focus. Satisfy their needs and you'll satisfy their customers as well, since they just want to make their customers happy in the end.

[justin0469]

True, thanks for the insight. I appreciate all the comments so far, helps me feel out what's next.