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by justin0469 4983 days ago
The target customer are mid to large restaurants and bars. So, it could be a local idea but long term would be national. Seeing the same device/software at whatever restaurant you go to might be important and make it harder for me to have a piece of the pie.

My biggest concern is how important is it to differentiate myself? The competitors have had a working and refined product for months or years so chances are they'd have a better product. They charge monthly with no upfront hardware costs and have small trial contracts with Applebees, Chilis, etc.

I realize there's 100 companies that make toilet paper and most survive, I'm just not sure if that is an appropriate analogy.

1 comments

IMO, without differentiating yourself from competitors, you have very less chance of success. Probably you can provide product/service cheaper with same quality. As you are starting local, you could probably differentiate with better support..

toilet paper industry and software industry works differently . They have very different dynamics. You can not conclude anything in general from traditional industry for software industry.

I agree and that's the reason for my hesitation. Yes, I have ideas that would make it better than theirs. They just have a lot of time and money in their favor already.

That being said, I know personalized and better support is worth a lot.

Is it OK to flat out say that the plan is to be bought out by competitors because the products are similar?

You are focusing too much on what to tell investors.

Focus instead on your messaging to potential CUSTOMERS instead.