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by hendi_ 4990 days ago
My SaaS app was priced exactly 5$/month previously. It had a decent conversion rate, a handful of users, lots of support requests, and a bit of revenue.

Meanwhile I've increased the prices, the cheapest plan is now 29$/month. Guess what? Conversion rate didn't change, thus I gained new users at the new price point (I of course grandfathered old users), and of course the revenue increased almost by a factor of six. What's also interesting is that I get way less support requests from the people who pay more, thus the six-fold increase of the monthly price resulted in more than six times profit (profit = 6 * old_revenue - 3 * old_support_request_rate)

1 comments

Is your SaaS B2B or B2C?
My SaaS is Bunker App (https://www.bunkerapp.com/), and its customers are freelancers. I don't know if this qualifies as B2B since most of my users are single freelancers or at most small shops.