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by impostervt 4982 days ago
I priced my side project at $5/month, because it was the lowest amount of money that made it worth doing the work.

I did A/B testing before I started charging, and there was no difference between charging $12/year, $3/month, $4/month, and $5/month. Which is crazy, but it reached statistical significance according to optimizely. And fewer customers for the same money sounded good to me.

1 comments

Why price at the lowest amount that makes it worth it instead of the highest amount that people will pay? Said another way, did you test $6/month, $10/month, $20/month?
No. I should have, but at the time I wasn't getting very much traffic so it was hard to test many options and achieve significance. I was honestly surprised people would pay more than $12/year, and just counted my blessings.