| This speech is anything but clear from an engineering or analytical perspective. "Outsized success" is always in relation to the value of the allocated resources. "Conventional success" is making slightly more than liquidating those resources and following a passive investment strategy, like index funds yielding 8% APR. So what "Satya" is saying here is "I want higher risk, higher reward strategies", but "don't be unlucky" (don't "make a habit of" failure). I'm no exec, but I'm my opinion, this is a poor strategy in the consumer and especially enterprise software and services space. "Satya" is wrong: there are 3 knobs. The missing knob is risk allocation. This works in two ways: some areas are intrinsically risky, and some areas you choose to take risk in. Either way, you allocate that risk with strategy and resource allocation (the other two knobs). If an area can't fail, you may spend more resources to de-risk or hedge, or strategically avoid change or the area. If an area has outsized opportunity, the strategy and allocation takes more risk there. "Satya" is telling the whole room that their area should favor high-risk, high reward strategy and allocation, when he should be telling them that they must determine if their area should favor or avoid risk to maximize the entire company's return on investment. The real estate team should not be a risk center. It should not fire 90% of the janitors in favor of "AI first" robot vacuums. It should not decide that real estate as a service (WeWork) is a good strategy over buying real estate in advance of need. It should avoid capacity crunches while putting holdings in LLCs to reduce downside risk. It should vertically integrate the data centers (land, connectivity, power, water, regulation/politics/PR). Lots of Microsoft failures look like risk misallocation to me. Windows phone was allocated risk too late in moving away from Windows CE. Windows Vista took too much risk and failed to release until features were rolled back. Windows 11 (financialization of the OS) seems like they are betting the farm to secure some ad and subscription revenue, and keep their low margin PC maker partners happy, while they make the platform the least attractive it's ever been. |