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by mikhaill 4989 days ago
I'll second @therealarmen point and agree with @sgdesign.

You priced the product based on real value and not perceived value, which represents how much customers feel a product is worth and is willing to pay for it.

If I have a web app, I sit and suffer as I look at my low conversion rate, low engagement and high amount of tickets coming to the support desk with annoyingly simple questions. All these items take up my time and effort, which cost money.

If your product means five less support e-mails, three more users that do not cancel because they understand how to use my app and ten more conversions a month, that right there is worth much more than $3 a month and I'd would be willing to pay for it.

1 comments

Okay, you all have convinced me. Back to the drawing board on that.