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That's not wrong, but it's a selective take. The entire economy operates like an addiction machine, using proven psychological techniques to modify individual and collective behaviours and beliefs. It's not just social media. It's gaming, ad tech, marketing, PR, religion, entertainment, the physical design of malls and stores... And many many more. The difference with social media is that the sharp end is automated and personalised, instead of being analysed by spreadsheet and stats package and broken out by demographics. But it's just the most obvious poison in a toxic ecosystem. |