The poster you reply to works in AI. The marketing strategy is to always have a cute Pelican or Harry Potter comment as the top comment for positive associations.
The poster knows all of that, this is plain marketing.
This sounds compelling, but also something that an armchair marketer would have theorycrafted without any real-world experience or evidence that it actually works - and I searched online and can't find any references to something like it.
Do you have a citation for this?