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Ever since Apple moved to Services Strategy in 2014 it has been like this. Services were not there so they could provide a better experience for its "customers". I use the word "customer" here which is what Apple / Steve Jobs used to call their loyal fans, and not user. But to further growth their Revenue pie because they foresee iPhone one day will stagnant. You now have Apple Fitness+, Apple TV, News, Music, Arcade. None of these are of any quality of what Apple used to be. It is really sad. Oh and the most iconic thing? Apple was the one who tried to kill internet ads between 2017 - 2020. |
If there is anything that represents a “services strategy” like the Apple of the Jobs era, it’s fitness+.