[nathantross]

That's our long-term goal for developers. Think of the projects we'll let developers work on as creating a diversified portfolio of equity. A developer can either work on one project and take more of a lead position, or work on multiple projects over time (from Late Labs and from other startups we partner with), for a specific equity base. We know how much time and effort building a site/app takes, so we understand. And I've seen so many "facebook clones" proposals over time so I know the feeling, where the team tells you that they potentially have a 1Billion user market. We're going to keep away from that and focus on smart business and marketing strategy :)