[nine_k]

It's just, like, not very easy? Say, Digital Ocean is one such entrant. Hetzner Cloud is, too, but it offers much, much fewer services than AWS. If all you want is spinning up instances, attaching storage, and maybe running a managed database and a managed k8s, it may be adequate. If you want DNS, queue services, email services, OCR, etc, etc, AWS has the widest assortment, and uniform access controls.

[conductr]

Once you build on AWS it’s hard to decouple. I get that. But companies that focus on reducing complexity still seem to find a way to do all these things for cheaper. Can’t find the link but yesterday there was a front page article about how you can just use Postgres instead of 7 other specialty databases. The reduced complexity of using one tool is a net gain. People just aren’t trying. It’s the whole “never got fired for buying IBM” thing again.