[nazgulnarsil]

The online demographic for newspapers and magazines is quite a bit different than their ink and paper counterparts. Right now traditional journalism sources are floundering in the online environment. They've gotten so used to their name-brand advantage that they have forgotten why they became a respected name in the first place: providing a higher quality of research, analysis, and writing than others.

In order to survive the transition these organizations are going to have to build respect from scratch, once again becoming authoritative sources. Yes, aggressive editorials is an easy way to attract clicks. But it will kill your business model in the long run.

Before the web people took what these publications said for granted. Now anyone can go investigate prime sources with a few clicks. This raises the bar for journalistic integrity. It remains to be seen if the traditional publications rise to the challenge or sink to the level of tabloids.