[skybrian]

It's a bit more complicated. On average, someone is paying, but averages can be misleading. As we see with free-to-play games, whales can subsidize a lot of usage by other people who don't pay a thing.

It seems like the same is true of advertising. Yes, some people are spending money but it doesn't necessarily follow that they're people who can't afford it.

[Wowfunhappy]

Don't advertisers generally know the income bracket of the person seeing the ad? Otherwise what is all the tracking for?