[fuzzfactor]

I've mentioned this before but over 40 years ago the periodical R & D was originally known as Industrial Research, and the R & D 100 was the IR100, showcasing the most promising companies they picked out every year in their opinion.

It wasn't too much like an academic publication, there were plenty of those, but lots of times a breakthrough would be reported anyway, and everything was more commercially oriented by far.

You know how trade publications can be kind of uninteresting for non-insiders, IR could be so boring that college professors wouldn't even read it.

But you could tell when an author had recently left academia and joined industry though because their papers appeared more academic than very seasoned ones.

It's still a challenging transition to make, but I'll never forget how it was addressed one time in the back pages. Where you get the occasional cartoon comic like you would in consumer media.

There's two scientists in lab coats working at their benches, the boss comes on the intercom and they look at each other as he blasts from the overhead speaker:

"Hey you guys in Research, get off your butts and invent something that's habit forming".