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by WorldMaker 131 days ago
Several of my once-Facebook groups have moved to Discord. The Discord business model seems relatively aligned to user-friendly in a free-to-start way that mostly scales with community interest (individuals self-selecting to Nitro; Nitro boots into a community), for the most part, today.

(There are doubts the current model survives the next step in investment rounds, an IPO, but we'll see.)
1 comments
nozzlegear 131 days ago
IMO the problem with Discord is it encourages forming cliques and community fragmentation. I think anyone who's used Discord for long enough has seen their favorite server inevitably add so many channels that the discussion gets spread out and diluted to the point that the server feels dead, even though it might have hundreds of members. At the same time, your most active users eventually form their own group DMs with other active users that they get along with, while posting less and less in the main server.

Discord actively encourages this by making it so easy to form group DMs and splinter servers (a good thing from a user's perspective, but a community-killer from the server's perspective). And financially, it's probably more profitable for Discord to do it that way too.

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WorldMaker 131 days ago
Some of that is the nature of community building in general. Facebook communities split all the time, and/or move to DMs (whether FB Messenger or WhatsApp or something else) and back.

In terms of dilution, that's something you can generally fight. There's a lot more tools in today's Discord to mitigate "too many channels". Threads and Forum Channels can help. There are moderation actions that you can take like "we're going to move this channel read-only because it hasn't been active since X, consider new conversations in #more-general-channel or threads of it".

In my experience one of the biggest causes of dilution that's less obvious is your server's notification strategy. If a server @everyone or @here or @channel enough, I have a tendency to mute that server and read it less often, and I'm not alone on that. Good use of easy opt-in/opt-out roles for notifications is key moderation tool. In my opinion, a lot of the best servers entirely disable @everyone/@here/@channel, have dedicated notifications for alerts, and have a dedicated Announcements channel for any "everyone notification" (but without @everyone mentions) that can be followed or muted separately from the rest of @-mentions (more personal replies, for instance).

Anyway, if you seem to be facing too much dilution, the other key is to ask people what they need, if they are happy with the current channel layout, and if they have suggestions on channels to merge/reduce/move to Threads or Forum Channels.

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