[ryanio]

I don't see anything wrong with having a genuine appreciation for a quality product. You, my friend, are a hater :) And you can put down your pitchfork.

In regards to your actual addressable comment, yes people have more choices. That's called competition, and there's a lot of GOOD competition out there. I'm speaking to Apple's communication strategy that's lacking in certain areas that are really making holes in their public perception.