Early Facebook was inferior to local social networks in many ways. The real killer feature was convincing people to de-anonymize themselves on the internet.
Early facebook you weren’t really de anonymized like we consider today. For the simple fact that literally everyone you were friends with on that site were people you knew in real life. Yes you were “on the internet” but in this hyperlocal silo of real life connections entirely removed from the greater whole.
That is until they opened the site to boomers and then advertisers chasing their money.
That is until they opened the site to boomers and then advertisers chasing their money.