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by empire29
4982 days ago
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Its quite clever how Apple used and popularized the term "post-pc" after a multi-year TV PR campaign (Mac vs PC commercials) drawing a distinct line between PCs (windows machines) and Macs. While I take post-pc to mean Post-Desktop (and possibly laptop), Apple has cleverly separated its Mac personal computer line from "PC"s, allowing it to sound the death knell for Windows PCs, but not for its "delightful" Mac computer line up. |
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