There actions are to raise awareness. People reaching out to them on Friday or going to the website will see a shutdown notice. Meanwhile, employees are available to strike, document the day, or do whatever they wish.
yeah it may not be helpful, but at least it's starting a conversation. most people aren't even aware yet, and there's no way to raise awareness without a vacation. for example none of our web designers knows how to put a message on the website without shutting it down. and none of our managers knows how to shut down a website without taking a vacation.