I wonder if a lot of Windows users are also BMW drivers. If they're willing to shrug off $250 a year to be able to copy files efficiently on their computers, they are likely also to applaud the wonders of $50 a month for heated seats.
£50 for a heated seat, perhaps, but you also get by far one of the best turbocharged inline-6 engines ever put in a 4-door saloon, the S58. Analogous to Windows NT, a well-engineered kernel.