[codingdave]

Are you caching the results of your queries? I find that is typically a really solid first step at reducing API calls.

[iboshidev]

yep, been caching it from the beginning. the problem is purely usage. it went viral (top 50 in 5 countries in europe and top 100 in 30+ countries worldwide) and hit quota limits... google being google has no simple way of reaching them.