[satisfice]

Use exclamation marks sparingly. Use hyperbole sparingly. Use cussing rarely. Use emoji rarely. Use parallelism sparingly. Use antibiotics rarely. All for the same reason.

[thrill]

Use any and all the rules of grammar and punctuation as needed for clarity, structure, (and the Oxford comma) and tone — but no more.

[Hizonner]

> Use emoji rarely.

You misspelled "never".

[satisfice]

The only time I do it is in replies to my wife, who thinks emoji are the funniest things she has ever encountered in her life.