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by eliajf 4996 days ago
Wait. Are you really doing that badly? You are converting, I'd guess based on your data, about 5% of your download base, which is actually very reasonable. But you are losing like 25% immediately, so your conversion of active users is actually quite higher, maybe 7.5-10%. You may be focusing on the wrong metric. I would consider instead focusing on getting downloads higher.

Additionally, I wouldn't offer the bundle packs but instead sell everything individually. I read a great article a few weeks ago on making in app purchase work for games. (I write productivity apps.) One of the things they said was have lots of ways for people to spend money. Only a small percentage of people spend so you need them to spend a lot. The comment was that the best performing games are generating upwards of $50/spending user, all via in app purchase, all from like 1-2% of the download base.
2 comments
kranner 4996 days ago
Thanks, that's encouraging.

I'm not sure about offering individual packs. That bundle is the largest-selling SKU right now. Consider that warning message that the IAP system pops up ('you are about to spend $2.99') everytime one makes an IAP purchase. With a single $3 purchase, we only have to risk the user making it past one such warning. With individual packs, it'll be one warning per pack; I think there will be a significant fall-off on the second and subsequent warnings. That's just intuition of course.

I believe 'CSR Racing' is one of the current how-to-monetize favourites. We just don't have the story and content to be in that league, sadly.

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michaelt 4996 days ago 

  Wait. Are you really doing that badly?
If they've made $124 I'd wager they're doing worse than their business plan calls for, because that's about 17 hours of work at federal minimum wage.
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eliajf 4996 days ago
Understood. They are 1/5 to the way of what most apps make though. :-)

I meant there are multiple variables here and they are focused on conversion rate. I'm not certain they are doing that badly there. If they had a million downloads instead of 6000, the story would be different given the same conversion rates. 6000 downloads is nothing.

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