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by kalid 4991 days ago
Hey. I understand your concern about "fluff" posts but this was a very informative article and I think you're giving it a very unfair reading.

1) The post is mistitled. Read it as "Rules to make thousands of dollars from your ebook". The raw # of sales is usually not as important to the author as the net profit, in terms of it being "worth it". That's why he computed an implied hourly rate. There are other benefits to wide distribution, but that was not the focus here.

2) "Anecdote" != Anecdote. Is this a peer-reviewed scientific study? No. Is it a useful, detailed description of a real-world event? Yes. A thought experiment is not as valuable as an actual experience. (Would you read the architecture design notes of someone who built some software, or a sociologist who was making wild guesses about what "might" work in a programming project?).

But if you want to go into the "data" realm, read about John Resig (http://ejohn.org/blog/programming-book-profits/) and Peter Cooper (http://beginningruby.org/what-ive-earned-and-learned/). Both are "internet famous" to some degree. Both made much less off their books with a publisher compared to this posts's strategy. Publishers give you about 5-10% of the cover price, so you might get a buck or two per book. Do you really think their marketing/distribution efforts will get you 10-20x more sales?

3) I'm actually an ebook author as well, and have sold 1700+ copies of a technical book/screencast on math costing $19-$59. I agree with most of the points: price high, no DRM, publish the book yourself. I do allow other 3rd-party channels for a "Kindle" version of the book, which is much cheaper, doesn't have high-quality print formatting, etc. I also have an upsell for a premium version with extracted images, slides, video tutorials, etc.

I felt compelled to write this because, as an author in the intended audience, I found the post very helpful. I want HN to encourage positive conversations and I didn't think this criticism was justified.