[madrobby]

Disclaimer: I'm the author of the book and blog post.

I've been asked on Twitter about student discounts, short answer is don't do it. Long answer: if you have a book specifically targeting students, price it so they can afford it, otherwise don't bother as it's more work for you and they probably won't buy it anyway.

[ilamont]

Do you use affiliates? I know this was one of the primary sales channels for "Evernote Essentials".

[madrobby]

No—I've had the experience that it doesn't work for the types of technical books we (my wife and I) write. Or we're just really better at email/twitter/blog marketing. :)

But it's definitely a good option for many types of books.