[giancarlostoro]

I think its their currently targeted ad demographic or whatever. Its probably a "meaningless" label to humans, but to the computer it makes more sense, he probably watches the same content / googles the same things as some random person who got that label originally, and then anyone else who matched it.

[rightbyte]

Yeah somewhat like "likes football" might just be a proxy for "male".

[red-iron-pine]

male, lives in this region, has an income between X to X+40000, and has used the following terms in chat or email, regardless of context, in the last 6 months: touchdown, home run, punt, etc. etc.

the ad game is not about profiling you specifically, it's about how many people in a group are likely to click and convert to a sale; they're targeting 6 million people, not you specifically, and that's balanced by how much the people who want the ads are willing to pay.

palantir or chinese social credit, etc., is targeting you specifically, and they don't care about costs if it means they can control the system, forever.