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by em500
139 days ago
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Most of these studies get published based on elaborate constructions of essentially t-tests for differences in means between groups. Showing the opposite means showing no statistical difference, which is almost impossible to get published, for very human reasons. |
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As I said, harder from a research perspective, but if you can show, for instance, that sustainable companies are less profitable with a better study, you have basically contradicted the original one.