[k3n]

MS's propensity to attempt to create new buzzwords and terminology, though one of the least consequential functionally, is probably one of my biggest turn-offs with them. I'm a straight-shooter and prefer to be communicated with in the same way. It's like they're playing a psychological game, trying to get your mind to play something up better than it actually is....simply because it has a new and novel name.

Just call it what it is already, damnit. If you so happen to invent something new -- then by all means, call it what you want -- but please quit taking old ideas and applying the old web 2.0 naming convention everywhere.