[hmgauna]

You could also consider the very long trial approach as WhatsApp. In that way, you will get a lot of users that will think that they have plenty of time to try your app and then look for another as good as yours, or switch before if they are dissatisfied. If yours is really that cool, they will rather pay three dollars at the end of the year, than look for another disappointing unknown app. Still have a lot of guinea pigs for the long haul to make yours the best out there.

PS: It seems that you need to update your homepage 'Buy Now' -> 'Get if for FREE now!'... (good place to make some marketing) you could A/B experiment with different phrasings like: 'Free for a limited time!' and others...

[luke5dm]

@"BuyNow Button" thanks for pointing that out.

I very much prefer the long-trial solution. From what I understand though, Apple doesn't let you do that on the Mac Appstore- which is really good in the beginning for handling security, payments, returns, and marketing.