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by KellyCriterion
141 days ago
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To find out user needs, you need to understand the users - then you can craft a service around it and the relevant words will be obviously if you are deep down in the context.
Best case is to be an expert in some field and see something that wasnt solved so far with marketavailable tools. |
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I’ve found that discovering keywords is rarely the beginning of understanding a need. Knowing where people with that need actually are — and how they talk about the problem — seems much more important.
Even if you do find a viable keyword, SEO alone usually isn’t enough. You still have to talk to users, watch how they use (or don’t use) the solution, and iterate based on real feedback. Keywords feel more like a downstream artifact once you’re already deep in the context.