[infogulch]

Now check this out:

> Protobuf performs up to 6 times faster than JSON. - https://auth0.com/blog/beating-json-performance-with-protobu... (2017)

That's a 30x faster just by switching to a zero-copy data format that's suitable for both in memory use and network. JSON services spend 20-90% of their compute on serde. A zero copy data format would essentially eliminate it.