[kennywinker]

I was wondering to myself why korg berlin exists. Like i would be shocked if they sell enough of these to pay for the preceding five years of rent much less the salaries. Is it genuinely moonshot r&d, like a bell labs or xerox parc? Is it just to prevent Takahashi from starting a competitor? Something else? Whichever reason, i’m glad it exists… it just feels improbable.

[TheOtherHobbes]

Phase 8 is a high margin collectible and brand promotion device. Korg may not make their money back from direct sales - although I wouldn't be surprised if they did - but likely there would be enough of a halo effect to make it worthwhile.

I expect this will turn into a small range of variations with strings, tubes, and so on.

But it's also part of a cultural trend moving back from do-it-all software products to tactile collectibles with a simple, legible purpose. Vinyl started that, and I think this is a kind of musical take on the idea that something mechanical has more presence and authority than software.

Sonically I don't think that's true at all, but it's a comprehensible marketing pitch.

[asdhtjkujh]

Agreed, its existence is implausible, but I assume they're consulting on other projects for Korg Japan in addition to developing Phase8 and other prototypes. They're undoubtedly taking a loss (despite low European salaries) but their contributions across the board could also scale non-linearly.

I also imagine that it's the olive branch that brought Takahashi back to the company after he left. He brought Korg back from the dead and they were probably and rightfully desperate to find a way to retain their top performer.

[ericwood]

It's honestly incredible they're bringing this to market! This style of incubator tends to work on a lofty goal and the research and ideas explored on the way trickle down into other parts of the company and find their way into more accessible products. Really similar in theory to the over the top concept cars manufacturers build that never see the light of day.