[direwolf20]

That works when you are starting a new company from scratch to solve a problem. When you're established and your boffins discover a new thing, of course you find places to use it. It's the expression problem with business: when you add a new customer experience you intersect it with all existing technology, and when you add a new technology you intersect it with all existing customer experience.

[torginus]

Apple was a well established company when they came out with the iPhone - I don't think anyone but Jobs would've been able to pull off something like that.

That sort of comprehensive innovation (hardware, software, UX - Apple invented everything), while entering an unfamilar and established market, I'd argue would've been impossible to do in a startup.

[direwolf20]

He had a customer experience in mind, so he found the intersection with every existing technology, and it was impressive. But there are also times when you add a new technology to your collection, so you find the intersection with every existing customer experience.

[crote]

Isn't that why the big tech companies switched to acquiring up-and-coming scaleups?