[bovermyer]

Mm. Part of GW's modern success is that roughly a decade ago they decided to push third parties to create a ton of Warhammer-branded experiences. There's even a Warhammer movie in the works, if I remember right. That would never have been possible before that "please use our IP" shift.

For me, over the last thirty years I've amassed and then sold a big Warhammer collection multiple times. It finally dawned on me a few years ago that I don't actually like playing the game (I'm really bad at it), but I loved the miniatures. No one else really made the same style of minis. About when we hit the "you can just 3D print an entire army" time period is when I stopped liking even that part of the hobby, and exited for good.

[SunlightEdge]

Ah that makes complete sense. So they had to go with AOS for IP reasons which allowed them to have more control of videogames, comic, future movies etc. That makes sense.

Good to know your views on playing the game! I have similar feelings (but I stopped playing with the armies side when I was a teenager).